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AHH is reporting that Snoop was named Creative Chairman of EMI – Priority Records, following in the steps of artists like Jay-Z and Jermaine Dupri. Snoop will be in charge of developing the creative direction of the label, and helping them keep up with the pace of digital music.

Power move for Snoop. I imagine it to be pivotal for him. Back in the day, many west coast hip hop artists were signed to Priority, including N.W.A. and Ice Cube. If there was no N.W.A., there would have never been a Dr. Dre, and thus no Snoop. It seems to have come full circle.

While the significance of Snoop’s new position is great, I can’t help but wonder…imagine if Snoop was your boss? Think about it:

1. You would get weed breaks everyday. And you would be able to expense it. 

2. You would get to hang out with Uncle Junebug.

3. You would get to take Snoop’s lowrider to the car wash.

4. You would get to utilize Snoop’s hairstylist.

5. You might be able to get away with wearing corduroy house shoes on casual Friday.

I’m just saying, these are some real perks!

Obviously I’m poking fun at Snoop Dogg, but real spit, congrats to him. This is a definitive move forward.

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This is a two-fer for hip hop fans – Jay-Z’s The Blueprint 3 and Raekwon’s Only Built 4 Cuban Links 2. Is there any irony in that these are both sagas? And they’re being released on the same day? I’m proud to say I haven’t listened to any leaked tracks yet, I wanted to reserve my listening pleasure for the real deal. Based on my female intuition something tells me these two albums are going to live up to the excitement and hype surrounding them. We haven’t had any iconic releases like this in awhile.

Are you excited for these releases? Think it’s all hype? Do you even give a damn? Drop a note in the comment section and share your thoughts!

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Yay Areaaaaa! Ok, got that out my system. It’s about time someone made a song about Twitter. The pop-up video style Twitter updates in this video are so funny! I can only imagine the number of followers the artists and directors gained from this video alone. 

Speaking of, follow ya girl on Twitter!! @hiphopmuse

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I’m sure you’ve seen the seizure inducing Baskin Robbins commercial with that 200 BPM “Gimme Ice Cream and Cake” song. I learned from one of my favorite bloggers, Kid Fury, that the song used in the commercial is actually a real song by The Buckwheat Boys out of Miami. Word is these are the same people responsible for that God awful “Peanut Butter Jelly Time” song. I’m sure you’re wondering why the hell I’m even writing about this, but roll with me for a minute.

This is a classic example of how hip hop is used to sell products. Take the current catchy southern hip hop sound, play it in the background to tout your brand. I reckon this works to a degree, because it grabs your attention. As a real hip hop fan, “Ice Cream and Cake” and anything that sounds like it represents the death of true hip hop. Yet songs like this represent a significant part of hip hop culture, because every sound has its place in hip hop. Jig songs have a rightful place in hip hop just as much as progressive, message-centered music. Its just one of the dichotomies of hip hop culture. So when you see the commercial, you either say, “this shit is bad, real bad.” Or you’re like “hmmm that’s catchy.”

The question is whether the attention garnered is positive or negative. There will be some who are put off by it, because the “Ice Cream and Cake” song is coonish. But from a marketing standpoint, what matters is its effectiveness. And effectiveness is measured by buzz and engagement. Good or bad, people are talking about it and sharing. And in the meantime, they may suddenly decide they want ice cream cake.

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